NO RUSH

✏️ DESIGNED BY GIORGIO ARMANI HIMSELF:

The origin story of ”No Rush” is rooted in a moment of serendipitous architectural appreciation. The collaboration between The Italian Sea Group and Giorgio Armani did not begin in a boardroom, but on the streets of Milan. Giovanni Costantino, the Founder and CEO of The Italian Sea Group, has recounted the specific moment of inspiration that led to the partnership. While walking past the Emporio Armani store in Milan, a building noted for its imposing geometric volume and rigorous lines, Costantino visualized the structure not as a retail space, but as a hull. He saw in the building's facade the potential for a new language in yacht design, one that prioritized the "essential" over the ornamental.

This epiphany catalyzed a pursuit that would last six months. Costantino, known for his aggressive expansion of the Admiral brand and his desire to elevate it beyond traditional yacht building into the realm of luxury lifestyle, sought to bring Armani’s aesthetic discipline to the chaotic marine environment.

The negotiation period was intense, reflecting the high stakes for both parties. For Costantino, it was a bid for global prestige. For Armani, it was a risk to his carefully guarded brand equity. The two men finally met in person to formalize the deal, embarking on a project that Costantino would later describe as a ‘creative journey that has turned a dream into a reality’.

✏️ DESIGNED BY GIORGIO ARMANI HIMSELF:

The origin story of ”No Rush” is rooted in a moment of serendipitous architectural appreciation. The collaboration between The Italian Sea Group and Giorgio Armani did not begin in a boardroom, but on the streets of Milan. Giovanni Costantino, the Founder and CEO of The Italian Sea Group, has recounted the specific moment of inspiration that led to the partnership. While walking past the Emporio Armani store in Milan, a building noted for its imposing geometric volume and rigorous lines, Costantino visualized the structure not as a retail space, but as a hull. He saw in the building's facade the potential for a new language in yacht design, one that prioritized the "essential" over the ornamental.

This epiphany catalyzed a pursuit that would last six months. Costantino, known for his aggressive expansion of the Admiral brand and his desire to elevate it beyond traditional yacht building into the realm of luxury lifestyle, sought to bring Armani’s aesthetic discipline to the chaotic marine environment.

The negotiation period was intense, reflecting the high stakes for both parties. For Costantino, it was a bid for global prestige. For Armani, it was a risk to his carefully guarded brand equity. The two men finally met in person to formalize the deal, embarking on a project that Costantino would later describe as a ‘creative journey that has turned a dream into a reality’.

🤔 ENGINEERING STRUGGLE:

The transition from sketch to steel was not seamless. Snippets from the build report reveal a process defined by ‘constant back-and-forth’ between Armani’s creative team in Milan and the naval engineers in Marina di Carrara. Giorgio Armani, 87 years old at the start of the project, displayed a level of hands-on involvement that surprised the shipyard.

The friction points were numerous. Armani demanded ‘invisible detailing’ - the removal of all visual clutter such as vents, scuppers and door handles that typically mar a yacht's profile. He insisted on flush decks where the transition between teak and steel was imperceptible.

The shipyard engineers were tasked with creating complex concealment mechanisms for essential marine equipment (mooring bollards, fire hydrants, life rafts) to satisfy the designer's ‘strict demands’ for visual purity. This tension between the poetic elegance of the designer and the technical excellence of the shipyard became the defining characteristic of the build, ultimately resulting in a vessel that looks more like a sculpture than a machine.

🤔 ENGINEERING STRUGGLE:

The transition from sketch to steel was not seamless. Snippets from the build report reveal a process defined by ‘constant back-and-forth’ between Armani’s creative team in Milan and the naval engineers in Marina di Carrara. Giorgio Armani, 87 years old at the start of the project, displayed a level of hands-on involvement that surprised the shipyard.

The friction points were numerous. Armani demanded ‘invisible detailing’ - the removal of all visual clutter such as vents, scuppers and door handles that typically mar a yacht's profile. He insisted on flush decks where the transition between teak and steel was imperceptible.

The shipyard engineers were tasked with creating complex concealment mechanisms for essential marine equipment (mooring bollards, fire hydrants, life rafts) to satisfy the designer's ‘strict demands’ for visual purity. This tension between the poetic elegance of the designer and the technical excellence of the shipyard became the defining characteristic of the build, ultimately resulting in a vessel that looks more like a sculpture than a machine.

💔 HIS LAST CREATION:

The timing of the yacht's completion created a poignant narrative arc. When the keel was laid, it was celebrated as the first of a new era of Armani yachts.

By the time the final interior fittings were being installed in late 2025, it had become the last. Giorgio Armani passed away just three months before the vessel was delivered.

This tragedy fundamentally altered the perception of the yacht. It was no longer just a boat; it was the maestro's final work.

💔 HIS LAST CREATION:

The timing of the yacht's completion created a poignant narrative arc. When the keel was laid, it was celebrated as the first of a new era of Armani yachts.

By the time the final interior fittings were being installed in late 2025, it had become the last. Giorgio Armani passed away just three months before the vessel was delivered.

This tragedy fundamentally altered the perception of the yacht. It was no longer just a boat; it was the maestro's final work.

🎨 GOLD SKIN:

One of the most defining and technically difficult features of ”No Rush” is her exterior finish. Armani selected a specific shade of ‘satin gold’ for the hull and superstructure.

In the world of superyacht painting, satin and matte finishes are notoriously unforgiving. High-gloss paint can hide minor imperfections in the steelwork through reflection. Satin finishes, however, absorb light and reveal every undulation.

To achieve this finish, the shipyard had to execute a fairing process (the smoothing of the steel hull with filler) of unprecedented precision. The application of the metallic paint required strictly controlled atmospheric conditions to effectively prevent the metallic flakes to settle unevenly.

The result is a yacht that changes color with the sun, appearing champagne in the morning light and a deep, burnished gold at sunset. This ‘skin’ is integral to the yacht's identity, separating it from the fleet of white boats that dominate the Mediterranean. (+)

🎨 GOLD SKIN:

One of the most defining and technically difficult features of ”No Rush” is her exterior finish. Armani selected a specific shade of ‘satin gold’ for the hull and superstructure.

In the world of superyacht painting, satin and matte finishes are notoriously unforgiving. High-gloss paint can hide minor imperfections in the steelwork through reflection. Satin finishes, however, absorb light and reveal every undulation.

To achieve this finish, the shipyard had to execute a fairing process (the smoothing of the steel hull with filler) of unprecedented precision. The application of the metallic paint required strictly controlled atmospheric conditions to effectively prevent the metallic flakes to settle unevenly.

The result is a yacht that changes color with the sun, appearing champagne in the morning light and a deep, burnished gold at sunset. This ‘skin’ is integral to the yacht's identity, separating it from the fleet of white boats that dominate the Mediterranean. (+)

ID#

168

Build/code name(s):

Metamorphosis / Project 596 / Project GA

Previous name(s):

AFTER YOU

NO RUSH

ID#

168

Build/code name(s):

Metamorphosis / Project 596 / Project GA

Previous name(s):

AFTER YOU

PRIVATE USE ONLY

PRIVATE USE ONLY

Estimated value

$180,000,000

Estimated value

$180,000,000

Main Specs

Length

72

m

/

236.2

ft

Beam

12.2

m

/

40

ft

Volume

2,100

GT

Categories

Build type

1-of-1 Custom build

Vessel type

Expedition/explorer yacht

Ice-class

Yacht

Super yacht

Amenities

Outdoor cinema

Indoor cinema room

Tender garage

Observation Lounge

Spa

Sauna/Steam room/Hammam

Massage room

Gym

Swimming pool

Jacuzzi

Helipad

Design

Exterior

Giorgio Armani & Admiral Centro Stili

Main Color

BEIGE

BROWN

GOLD

Interior

Giorgio Armani

Build

Shipyard

Admiral

Year

2025

Hull type

Mono-Hull

Full displacement

Hull material

Steel

Superstructure material

Aluminum

Main Specs

Length

72